June

24

TrenData 4.0 Unlocks Powerful New Capabilities for People Analytics

Company to showcase expanded offering at Las Vegas SHRM Conference

Dallas, Texas, June 24, 2019 — TrenData, a leading global provider of AI-Driven People Analytics solutions, announced today the release of version 4.0 of its enterprise edition software, available immediately. TrenData will showcase this latest offering at the 2019 SHRM Conference in Las Vegas in September.

The latest version of TrenData’s award-winning people analytics software boasts a new and enhanced user interface with numerous new features, including:

– Voice navigation with a visual assistant
– Expanded chart types
– Side-by-side employee comparisons
– Real-time data feeds
– Out-of-the box predictive turnover models

“This latest version of the TrenData people analytics software is a real game-changer,” said Tom McKeown, CEO of TrenData. “We look forward to sharing it with our clients and potential clients, starting with the great people of SHRM.”

Version 4.0 also provides upgraded capabilities to the company’s scalable, Artificial Intelligence (AI) powered platform. This technology, which drives the solution’s predictive analytics and natural language processing (NLP), can now be voice operated, making it even more attractive to executives looking for instant insights on people and business operations.

The addition of real-time data feeds further enhances TrenData’s Intelligent Data Gathering (IDG) technology to enable more proactive workforce planning, a critical capability in a tight labor market. Each enhancement to the TrenData solution is designed to facilitate faster, easier, and smarter insights for planning.

TrenData’s solution revolutionizes not only HR functions, but also c-level decision making with unprecedented, powerful insights for decision makers across the organization in a user-friendly, intuitive interface.

Set up a demonstration of TrenData 4.0 for your organization today by contacting sales@trendata.com or visiting https://www.trendata.com/solution/.

About TrenData

Based in Dallas, Texas, TrenData is a cloud-based platform company providing people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:
Twitter at https://twitter.com/trendatainc
LinkedIn at https://www.linkedin.com/company/17981400/
Facebook at https://www.facebook.com/TrenDataInc/
YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:
Jonathan Webster
jwebster@trendata.com

March

4

TrenData, Engage Talent Partner to Launch Intelligent Employee Retention Platform

Join forces to introduce the first-ever 360-degree attrition analytics and prediction platform

Dallas, Texas, March 4, 2019 — TrenData, a leading global provider of AI-driven people-analytics solutions, and ENGAGE Talent, which offers a prominent AI-powered talent targeting and engagement platform, are partnering to provide a ground-breaking 360-degree attrition analytics and prediction platform that combines internal data analytics with external market effects.

The integrated platform offers business leaders actionable insights immediately, achieving the best “time to predictive value” of any talent intelligence AI engine available on the market today.

Obtaining accurate insights is often difficult as data sources and model reliability vary greatly, which can drive decision makers to the wrong conclusions, potentially causing ethical issues, privacy issues, degraded manager-employee relationships, self-fulfilling predictions, or increased attrition.

“Internal data alone isn’t sufficient to understand market forces, competitive pressure, industry trends, and role alignment, which all factor into attrition,” said ENGAGE Talent CEO Joseph Hanna. He added, “Our joint offering with TrenData will provide clients with a robust view of all the factors that affect attrition and help employers make better-informed decisions that influence their workforce in a single, comprehensive platform.”

Attrition is costly for any organization, in both cost and time to replace and retrain employees; indirectly, it also costs in the decreased employee engagement levels often found in organizations with high churn.

“Retention analytics can provide data-driven insights pivotal for reducing turnover costs and enhancing an organization’s competitive edge in today’s talent landscape,” said TrenData co-founder and CEO Tom McKeown. He continued, “Business leaders across organizations can utilize this first-of-its-kind solution to better understand and manage attrition in a more seamless way.”

TrenData’s cloud-based, scalable software solution leverages a high-powered artificial intelligence engine to generate predictive analytics and deliver insights for HR decision makers across dispersed datasets. The solution harnesses external big data sources and internal systems into a single location. Using the software’s natural language interface, business leaders can predict workforce outcomes, examine trends among key groups, and benchmark internal retention indicators against standards set by the industry or key competitors, ultimately better equipping their organization to recruit and then retain top talent.

The companies will be doing a joint webinar to debut the new solution in the coming months if you would like to learn more contact info@trendata.com.

About TrenData:

Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

About ENGAGE Talent:

ENGAGE is the world’s first AI-powered platform to combine Talent Mapping, Competitive Intelligence, Passive Candidate Sourcing, and Outbound Recruiting in one brilliant Talent Targeting and Engagement engine.

ENGAGE enables active recruiters to efficiently engage over 100 million passive candidates or enrich their own CRM and ATS candidates with predictive, AI-based insights. ENGAGE continuously monitors your candidates and alerts you with predictive availability signals when a candidate is likely ready for a new opportunity.

Recruiters who leverage ENGAGE’s predictive analytics have been able to more than double their candidate engagement results by creating the best candidate experience from the first touch.

For more information about ENGAGE, please visit https://www.engagetalent.com.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/trendata-inc/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

Feb.

21

TrenData Signs Strategic Partnership with Impact Workforce Technology (IWT)

Company adds leading vendor management software system to expanding partner network

Dallas, Texas, February 21, 2019 — TrenData, a leading global provider of AI-driven people-analytics solutions, recently signed a strategic partnership with Impact Workforce Technology (IWT), a prominent vendor management software system for enterprise and staffing organizations.

Through the partnership, IWT will embed TrenData’s advanced AI-powered analytics into its Clarity VMS solution, providing clients with better insight into their ongoing contingent workforce, large volume clients, and managed service offerings. This recent partnership is one of several in TrenData’s expanding partner network, which also includes ADP and Deltek.

“What our clients want is a simple, scalable, smart technology that they can realistically grow into,” said Don King, CEO of Impact. “The TrenData analytics solution aligns perfectly in helping address that need while complementing our overall direction for Clarity.”

Driven by a natural language interface, TrenData’s offering is cloud-based, scalable, and can easily be imbedded into third-party offerings. TrenData’s software solution equips human resource and business leaders with the ability to harness external big data sources, including SAP, Oracle, and Workday, along with internal systems to deliver actionable workforce insights. In addition, TrenData uses a high-powered artificial intelligence engine to generate predictive analytics.

“TrenData is focused to remain on the cutting-edge of AI-powered analytics by anticipating future technology and industry needs,” said co-founder and CEO Tom McKeown. He added, “As part of that pursuit, TrenData continues to develop strategic partnerships with industry leaders such as Impact.”

See a full list of TrenData’s partnerships at https://www.trendata.com/partners.

About TrenData:

Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

About Impact:

Based in Atlanta, Georgia, Impact Workforce Technology provides cloud-based solutions focused on developing and supporting human resource technology.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/trendata-inc/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

Jan.

31

TrenData Closes 2018 with Record Sales and 100% Client Renewal Rate

Company increases bookings, wins enthusiastic, committed clients

Dallas, Texas, Jan 31, 2019 — TrenData, a leading global provider of AI-driven people-analytics solutions, ended the year with its strongest quarter in company history. In addition, revenues for the full 2018 year also hit record levels, with the company signing such notable clients as Federal Realty, Healthgrades, and Quick and Clean Carwash, expanding both the client base and the industries TrenData supports.

In a clear indication of customer satisfaction and commitment, TrenData renewed 100% of its 2017 clients, with some signing up for expanded solutions with TrenData. Among the renewals was DuraServ, who increased their license count in response to substantial company growth and implemented a real-time data source feed through the ADP marketplace, where TrenData is now featured.

As part of the ADP marketplace, the biggest human capital management app store, TrenData’s solution is widely available to companies seeking tailored HR solutions that blend platforms and data.

In 2018, TrenData also joined the Deltek Product Marketplace, where strategic business partners share a commitment to providing the highest quality products and business services. Construction giant Adolphson-Peterson is among many companies employing TrenData’s people analytics software in conjunction with a Deltek offering.

“TrenData’s growing client base and partner ecosystem are the key engines for our growth,” said TrenData co-founder and CEO Tom McKeown. “We continue to put these revenues back into the company so our product development can continue to keep us on the leading edge in analytics technology.”

TrenData launched version 3.0 of its analytics platform in the second half of 2018, featuring the most recent technology in natural language processing (NLP) and artificial intelligence.

About TrenData:

Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/trendata-inc/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

Nov.

1

TrenData Announces Integration with ADP

Leading AI-driven people analytics software provider collaborates with HCM leader

Dallas, Texas, November 1, 2018 — TrenData, a leading global provider of AI-driven people-analytics solutions, today announced the company will partner with ADP to be featured in the ADP Marketplace, a cloud-based online storefront, which delivers an ecosystem of enterprise applications created by ADP and its world-class partners.

Organizations, regardless of their size, can leverage the applications available in the ADP Marketplace to seamlessly extend the value of their workforce solutions with secure HR and workforce solutions.

The TrenData solution will be featured as a single sign-on integration on the ADP Marketplace, which will deliver HR, Finance, and IT leaders an easy to use AI-driven people analytics platform with integrated HR dashboards with the ability to deliver easy to understand predictive analytics.

“We are happy that TrenData is now more readily available to thousands of customers already benefiting from ADP’s existing suite of HCM solutions. We look forward to partnering with these organizations to drive their success,” said TrenData CEO and Co-founder, Tom McKeown.

About TrenData:

Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/trendata-inc/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

Sept.

6

TrenData to Showcase Latest Version of People Analytics Software at HR Tech Conference in Las Vegas in September

Company selected to participate in first ever HR Tech Pitchfest

Dallas, Texas, September 6, 2018  TrenData, a leading global provider of AI-driven people-analytics solutions, today announced the availability of version 3.0 of its enterprise edition. TrenData will be showcasing this latest offering at the 2018 HR Tech Conference in Las Vegas where the company was selected to present in the first annual HR Tech Pitchfest highlighting great new technologies.

The 3.0 version of TrenData’s people analytics solution boasts expanded natural language processing (NLP) capabilities that can not only quickly navigate the system but also create new metrics and analytics on the fly. The system also offers an integration with Google maps that can identify commute distances – both of which greatly enhance the system’s ability to generate highly accurate predictive models.

Trendata was chosen from a wide field of applicants as one of 30 start-ups who will be given three minutes to present their solutions to a panel of industry judges, followed by two minutes to answer questions. The preliminary rounds will be held on September 11 and 12; six companies will be selected to advance to the Pitchfest final on September 13. Each round includes audience voting which counts for 30 percent of the final score. One winner will be selected to present in the conference’s famous “The Next Great HR Tech Company” session plus win exhibit space at the 2019 HR Technology Conference.

“I enjoy attending HR Tech so much every year. It’s the premier conference to see and show the best technologies for human resource leaders,” said Tom McKeown, CEO of TrenData. “I can’t think of a better place to introduce our 3.0 offering.”

TrenData will be presenting on Wednesday the 12th between 3 and 4 PM in the Pitchfest Theater, Exhibit Hall, Booth #1540. The entire conference is from the 11th to the 14th where you can also see demos of TrenData at booth 428BG.

About TrenData:

Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/trendata-inc/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

July

16

TrenData Posts Record Quarter and Completes $1.5 Million Fund Raise

Company triples client bookings, expands partnerships

Dallas, Texas, July 16, 2018  TrenData, a leading global provider of AI-driven people-analytics solutions, reported strong sales in the second quarter of 2018 boasting a greater than 300% increase in bookings over the previous quarter. Among the new clients signed were Herc Rentals, Amplify Credit Union, and Mosquitonix.

TrenData also completed a $1.5 million seed funding round in June that was largely made up of angel investors. The company intends to use the funds to expand its sales and marketing and development efforts.

“We are very pleased with the company’s ramping sales and the confidence investors have demonstrated in this latest funding round,” said TrenData co-founder and CEO Tom McKeown. “This is further evidence that our AI-driven analytics platform is not only well positioned but is driving industry action.”

Driven by a natural language interface, TrenData’s offering is cloud based and scalable to accommodate organizations of all sizes and industries. The solution allows human resource and business leaders to harness external big data sources, as well as internal systems to deliver actionable workforce insights. TrenData uses a high-powered artificial intelligence engine to generate predictive analytics.

In other news the company signed a strategic partnership with ENGAGE Talent which will allow both companies to offer the other’s solution to its client base. ENGAGE Talent is a recruitment tool that combines talent mapping, competitive intelligence, passive candidate sourcing, and outbound recruiting.

Visit TrenData at the HR Technology Conference in Las Vegas September 11th to 14th 2018, at Booth 428BG or go to https://www.trendata.com/request-a-demo/ to set up a demonstration of the solution.

About TrenData:

Based in Dallas, Texas, TrenData is a cloud-based platform company providing AI-driven people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/trendata-inc/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

April

23

TrenData Revenues Climb as Company Adds Industry Veterans to Board

Company expands client base, welcomes new advisors

Dallas, Texas, April 23, 2018 TrenData, global provider of AI-driven people analytics solutions, announces results for Q1, 2018. The company momentum is increasing as revenues more than doubled from the prior quarter.  TrenData added several new, high profile clients including, Educators Credit Union, Adolfson and Peterson Construction, and Lutheran Hour Ministries.

The ease of use, and low cost, of TrenData’s solution allows organizations of any size to maximize business outcomes by producing advanced and predictive analytics with data pulled from multiple HR, ERP, or legacy systems.   The solution boasts the most advanced artificial intelligence engine as a well as a natural language interface that can navigate and produce on the fly metrics.

“TrenData continues to deliver leading edge solutions to business and HR leaders,” said co-founder and CEO Tom McKeown.” He added “Our offering provides the insights and answers that business leaders need to optimize workforce performance on a platform that is continually evolving to address future technology and industry needs.”

Also, in the first quarter TrenData welcomed Tim Yates and Hussein Rifaї to the company’s Board of Advisors.

Tim Yates was most recently the CEO of Monster Worldwide.  His career includes many key leadership roles at both public and private companies as well as investment firms. Among Tim’s prior positions are as the CAO at Bankers Trust and CFO of Symbol Technologies, where he was central to its integration with Motorola.

Hussein Rifaï is the founder and CEO of MDIC, a company that manages telecom operators and consultancy services across Africa, the Middle East and the Commonwealth of Independent States (CIS).  Rifaï currently sits on the Board of several companies across the region that are in the telecommunication sector as well as those in finance, real estate, software development and social media.

“We are very pleased to have such experienced and accomplished business leaders as Tim and Hussein join our Advisory Board.”, McKeown commented.  “We look forward to their insights and contributions toward TrenData’s continued growth.”

Visit https://www.trendata.com/free-trial/ for a free TrenData demonstration.

About TrenData

Based in Dallas, Texas, TrenData is a cloud-based platform company providing people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/17981400/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

 

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Media Contact:

Jonathan Webster

jwebster@trendata.com

January

31

TrenData Builds Momentum with Great Q4 Results

Company doubles client base & earns top provider award

Dallas, Texas, January 31, 2018 TrenData, the leading provider of AI-driven People Analytics software, announces results for Q4, 2107. TrenData doubled its client base and secured significant strategic partnerships, including ADP, a global Human Capital Management (HCM) solution provider, and Deltek, an ERP, Talent Management and information solution provider.

In October of 2017, HR Tech Outlook selected TrenData as a Top 10 HR Analytics Solution Provider. The magazine’s list honors innovative companies who are paving the way to solve key challenges within the HR industry.

TrenData earned this honor for its ability to maximize business outcomes using HR metrics and trended analytics. The company’s standard upload file, the TUFF (TrenData Universal File Format), provides a quick and easy way to import data from key finance and HR systems. Natural Language Processing (NLP) makes it easy for HR executives to use the solution.  The low cost and minimal effort to implement the solution make it accessible for organizations of any size.

“The market has responded very well to our solution. Our clients love it, and we are seeing lots of interest from prospects across all industries,” said co-founder and CEO Tom McKeown. “The combination of a strong analytics engine, ease of use and implementation, and groundbreaking AI (Artificial Intelligence) technology, make the solution an attractive offering to any company.”

Through its open API platform, TrenData offers direct integrations with Big Data, SAP, Oracle, Workday and all other ERP platforms. The company also provides a team of data scientists to help clients incorporate industry and company specific data for the most complete predictive modeling capabilities available today.

Visit https://www.trendata.com/request-demo/ for a demonstration and receive a free trial.

About TrenData

Based in Dallas, Texas, TrenData is the leading provider of AI-driven People Analytics software designed to address critical business needs of organizations of any size. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space.

Connect with TrenData:

Twitter at https://twitter.com/trendatainc

LinkedIn at https://www.linkedin.com/company/17981400/

Facebook at https://www.facebook.com/TrenDataInc/

YouTube at https://www.youtube.com/channel/UCqn0vjp0YmjPHvgiGxewM6w

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Media Contact:

Jonathan Webster

jwebster@trendata.com

October

10

TrenData Launches with Stellar Quarterly Results

Company signs major clients, boasts impressive pipeline

Dallas, Texas, October 9, 2017 TrenData, global provider of cloud-based predictive analytics solutions, announces results for its first quarter after launch.  TrenData signed several new clients including leading North American manufacturer DuraServ and regional healthcare provider OrthoTexas.  The company also entered into a partnership with talent management provider TalentGuard to jointly market each other’s solutions.

TrenData also entered into an agreement to acquire Natural Language Interface technology from Kueri.  When fully integrated into the TrenData application, users will be able to use Google like queries to launch or create charts.  If the chart is not already built, but the data is available, then the chart will be created on the fly, as will the associated analytics.  Nothing in the industry will match this functionality.

In addition to new clients, a large number of organizations requested access to TrenData’s free trial offering, most of whom went live within a day or two.  Using a standard upload file, TUFF (TrenData Universal File Format), any organization can quickly import a data extract form their HRIS, Talent, or any other ERP system and have easy access to the 15 most requested human resource charts and analytics.

“We are very pleased with the response that the market has had to our solution,” co-founder and CEO Tom McKeown said. “Human resources and finance leaders need high quality people analytics.  But before TrenData, the cost and effort were too high for most organizations.”

In addition to providing advanced analytics through the TUFF, TrenData can provide direct integrations through it’s open platform to all leading HR and ERP solutions.  It can then also introduce the solution’s high powered artificial intelligence engine to generate predictive analytics based on clients’ past history, Big Data, and forecasted events.

More information at www.trendata.com. Call 1-800-684-9383 for a free demonstration.

About TrenData

TrenData is a cloud-based platform company providing people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space. Hamdan was the founder of HRsmart and will chair the advisory board. McKeown was former general manager and executive vice president of sales and marketing at HRsmart. He will lead the company as co-founder and CEO.

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Media Contact:

Jonathan Webster

jwebster@trendata.com

August

11

TrenData Raises The Bar With Analytics Solution Powered By Artificial Intelligence And Natural Language Interface

Full Interview with SuperbCrew:

TrenData offers a cloud based, predictive analytics platform focused on optimizing workforce performance. Powered by a robust AI (Artificial Intelligence) engine and using a natural language interface, the company’s solution supplies corporate leadership with the insights they need to make better people and business decisions. It ties directly into HRIS, Talent Management, and other Big Data applications to provide not only the most relevant metrics and analytics, but also powerful modeling capabilities to show how actions today, can affect and change outcomes tomorrow.

Below is our interview with Tom McKeown, CEO and Co-founder of TrenData:

Tom_McKeown

Q: Could you explain the function and advantages of your cloud based, predictive analytics platform?

A: The TrenData solution bridges the gap between powerful functionality and ease of use. The user logs into a robust and intuitive dashboard of easy to understand people metrics. Items such as turnover, source of hire, average performance. Beneath each metric there are three options. The first drills down on that metric by department, location or some other subgroup. The second option trends the metric to analytics over a prescribed time period. The third continues the trend into the future to show where things would go if all remained unchanged. But also in this third option we provide modeling capabilities that show by changing one or more metrics such as pay or training, how you might affect the trend of another such as turnover. The simplicity is that you are never more than two clicks from the data you need.

TrenData_Interface

Q: What advantage does TrenData have over its competitors?

A: As mentioned in the preceding answer, our advantages are power and ease. The AI engine and our data scientists can generate algorithms from a company’s historical data to provide a comprehensive predictive approach that is unmatched in the industry.

Also, in addition to the two-click user interface, our solution is by far the easiest to implement. The platform is based on an open API approach for easy integration with other systems, but we have also introduced our TUFF (TrenData Universal File Format). The TUFF allows clients to take a quick extract from their HRIS or Payroll system and upload it into the TrenData solution in minutes. Gone are the multiple month implementations. Because of this capability we offer prospects a free 90 day trial where they can use their own data. So far most who have tried are up and going in a matter of days.

Q: Can you give me an example of your predictive modeling?

A: Sure. Imagine a scenario where you would like to understand why turnover in your organization is higher than you might think it should be. TrenData would first give you the ability to see that turnover rate over the past year, or several years, and then project it into the future if things keep going at the same rate. You could then model both the cost and impact of increasing compensation or changing the work rules, to say letting more people work from home. The system would check your history and see if these factors would cause turnover reduction. You could also parse the metric and see whether the turnover is among high or average performing workers. If a large enough percentage of the people you are shedding are high performers, then the investment might be worth it. If they aren’t high performers and rather people that aren’t up to par, you might want to keep that investment for some other purpose.

TrenData_Interface_Analytics

Q: Who is your ideal customer and why?

A: Our ideal clients are organizations that want to clearly understand the direction their business and workforce are heading, and to possess the intelligence to know what actions can improve the results. The ability to get quick results and not pay a fortune in implementation, consulting, and training are the things companies are begging for.

Q: What can we expect from TrenData in next six months?

A: The current product is already generating a lot of client activity for us, so over the next few months, I expect we will be spending more time at shows and talking to analysts.

Our solution will always be evolving, as the client needs and technology progress. Version 3 is scheduled for a January release. It will include more robust AI capabilities and really expanding the natural language interface features. We will also be extending the graphics capabilities and enhancing the user interface.

Q: Tell me more about your natural language interface, how does that work?

A: As you know, systems are getting much smarter. The Google like ability to simply type, in your own words, what you’re looking for will be standard in every competitive application in the next few years. The TrenData innovation is that the system will not only find the metric or analytic you are looking for, but build them if they don’t exist. Again, imagine you have a question about average salary in your organization, but you want something very specific such as average salary for accountants that can read Spanish. That metric might not already be built in the system, but the intelligence would be there to construct it from the simple query. Then I perceive not much further out we’ll be able to do the same thing with voice recognition.

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Media Contact:
Jonathan Webster
jwebster@trendata.com
972-998-2822

TrenData Announces the Hiring of Steve Parta as Vice President of Global Sales

Seasoned Sales Leader Joins Executive Team of Predictive Analytics Vendor to Drive Revenue Growth

Dallas, Texas, June 21, 2017 TrenData, provider of cloud-based predictive analytics solutions, announces the appointment of Steve Parta as vice president of global sales and business development.  Parta comes to TrenData with a strong background in sales leadership in the ERP and human capital software space.  In his role Parta will manage all of TrenData’s sales efforts and will be a member of the company’s executive team.

Parta has extensive background in both business development and customer engagement.  Most recently, Parta served as North American Sales Director at Deltek, where he was responsible for driving revenues of the company’s talent management solutions.

Prior to his tenure at Deltek, Parta held multiple leadership positions at HRsmart as head of channel sales, client implementations, and direct business development.  Parta started his career in technology as a project manager at Adaptive Imaging.

“We are excited to welcome Steve to TrenData,” co-founder and CEO Tom McKeown said. “His extensive background in cloud-based technology, leading sales, and managing client relationships, will be of critical value as we grow our company.”

More information at www.trendata.com. Call 1-800-684-9383 for a free demonstration.

About TrenData

TrenData is a cloud-based platform company providing people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space. Hamdan was the founder of HRsmart and will chair the advisory board. McKeown was former general manager and executive vice president of sales and marketing at HRsmart. He will lead the company as co-founder and CEO.

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Media Contact:
Jonathan Webster
jwebster@trendata.com
972-998-2822

TrenData Launches Cloud-Based Predictive Analytics Platform Using Artificial Intelligence and Natural Language Interface

Solution Provides Corporate Leadership with Actionable People Insights Necessary to Increase Revenue and Reduce Costs

Dallas, Texas, June 7, 2017 TrenData has launched a cloud based, predictive analytics platform focused on optimizing workforce performance.  The solution supplies corporate leadership with the insights they need to make better people and business decisions.  The easy to install and use solution ties directly into HRIS, Talent Management, and other Big Data applications to provide management with a unified platform that will visualize actionable data.

Unlike most Enterprise Resource Planning (ERP) Software, TrenData can be up and running in a few days providing robust metrics, trended analytics, while boasting a powerful artificial intelligence engine that will build predictive algorithms and provide natural language interface capabilities.

Leaders will be able to operate from a more enlightened position when recruiting talent, managing performance, and implementing company work policies designed to build an engaged and productive workforce.  All of which can be tied to increased revenue and lower costs.

“Our unique approach with TrenData is to democratize high quality predictive people analytics,” co-founder and CEO Tom McKeown said.  He further states, “We provide a system that will be easy to implement, easy to use, and easy to understand.  Some clients may be live with a basic system in one day using the TrenData Universal File Format (TUFF).”

More information at www.trendata.com. Call 1-800-684-9383 for a free demonstration.

About TrenData

TrenData is a cloud-based platform company providing people analytics to address critical business needs. Co-founders Tom McKeown and Mark Hamdan have over 30 years in the HR space. Hamdan was the founder of HRsmart and will chair the advisory board. McKeown was former general manager and executive vice president of sales and marketing at HRsmart. He will lead the company as co-founder and CEO.

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Media Contact:
Jonathan Webster
jwebster@trendata.com
972-998-2822